Local SEO Marketing Tips for Driving Customers to Your Physical Store


Generally, when customers go online shopping, they are looking for a particular product. Some may want it in a specific size or with particular functionality, while others might want it from one particular company. Whatever search requirements your clients have for retail stores, you can hit them with SEO. Usually, people turn to their phones when they want to locate a local company. To find a nearby company that has the goods or services they need, they perform a mobile search.

If you are running a small company and want these clients to find you, then you need to invest in one crucial thing, local SEO.

What Is Local SEO?

Local SEO is the process of enhancing the online presence of your business so that when nearby customers look for items related to your business, you show up in search results. Local SEO prioritizes results that are close to the seeker so that relevant results can be found.

Tips to Boost Your Local SEO

  • Use Relevant Keywords

Successful SEO campaigns start with research on keywords. When going to sites like Google, think about the language search engine users use. You can also use different keyword research tools to help you identify the keywords and phrases that customers are searching for online to find the items that you sell.

  • Set up a Google My Business page

The results of a local search do not always appear as regular search results. If you perform a local Google search, you will see how maps and business listings are featured on the Results page. These are results of local search powered by Google My Business. Google My Business is a free listing of businesses that you can set up for each of your locations. The details displayed in the fruitful local search results are taken from this profile — and if you want to improve your local SEO ratings, you must have a Google My Business page.

  • Optimize for Mobile

Currently, mobile devices account for more than half of all e-commerce traffic, and as the top source for Google searches, it beats desktops. When more shoppers are shopping and purchasing from their mobile devices, you need to make sure your e-commerce platform is mobile-optimized. When optimizing for mobile phones, big, simple-to-read text, straightforward layouts and clear images are essential

  • Add Your Address to Your Website

To connect that with local clients, search engines need to learn where the company is situated. So, to showcase the above details for Google, add your physical address to your site in a few ways.

  • Make Shareable Content

Although social media doesn’t impact rankings directly, having your content spread across multiple channels will help push traffic to your site. It’s for this reason that you should make sharing your content as easy as possible. Enable social profile widgets and “Share” buttons on every page of your blog. Your guests will have the opportunity to share items or posts that they find interesting with their contacts, and if those people still encounter the material important, with so little work, you’ve only attracted future customers.


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