Those who want to learn SEO need to understand importance of keywords, and the art of right keyword phrases, before really looking at bigger concepts like link building, social media optimization etc.
Step 1 – Identify an area – better known as a ‘niche’ in search engine marketing (SEM) terminology.
In this case, we’re going to look at automotive industry – but wait – that’s not a niche! Niche refers to a smaller market, wherein internet users have a better focus – so let’s say “Hyundai Cars”… Well, think again, there are tons of dealers who sell Hyundai cars, and millions of potential buyers, so it isn’t a niche market again – a better pick would be a specific “model” say the new i20 Hyundai has been successfully selling in Indian markets.
Targeting the Long-tail Keywords
You need SEO tools like Micro Niche Finder (MNF) to discover the long-tail keywords with low competition (SOC – strength of competition) in MNF represents competition.
Note: Competition that you see in Google Adwords represents SEM competition NOT SEO competition – as you know Adwords is designed for PPC marketing, and getting paid traffic not the organic traffic, so we shouldn’t be bothered about Google ADwords competition during KW research, though Global Monthly Searches DO MATTER!
So, in this case, if you pick “hyundai i20 india review” as your starting longtail, which has 210 global monthly searches, it is a good starting point.
Digging into the Tail
Now, look for permutation and combination of this keyword phrase, and you’ll discover precious longtails like “hyundai i20 review india”, “hyundai i20 price in india” and so on.
You need to target as many similar longtails as you can, in order to establish authority in eyes of search engines like Google, Bing, and Yahoo!
Once you optimize some nice keywords related to your niche, it’s time to create solid content, bookmark it, build some credible in-links, and then move on to the next.
Rules to Live By During Keyword Research
a. Take only keyword phrases that have minimum 80-90 monthly searches – if you’re targeting a specific country, set it as default in Adwords, and look at Local Monthly Searches, otherwise just check the global monthly search count.
b. Look at search trends on trends.google.com to ensure that those stats are not outdated, and internet users are still searching those keyword phrases – if you see “not enough data to display” or very low figures, ignore such keywords as they’ll be of very little use to you.
c. Don’t follow Adwords “Competition” figures, and consider SOC from MNF or any similar metric from any of the professional SEO tools like Market Samurai or IBP (Internet Business Promoter)
We’ll see all of that in the next part of this guide to learn SEO describing the next step in the search engine optimization process. Here’s a quick link to understand the keyword research process in detail.