A digital marketing strategy includes the effective use of selected digital channels to achieve marketing and business goals. Digital platforms include web marketing, SEO, social media marketing, digital advertising, email marketing, and much more, but let’s start with the basics, shall we?
What Has Changed in 2020?
Over the last decade, digital marketing strategies have evolved significantly. To avoid legal repercussions (GDPR, CCPA etc.) and not be penalized by search engines and other digital platforms, companies have shelved questionable techniques such as black-hat SEO, manipulative ads, mass emails and web scraping.
In 2020, we can see the enormous impact digital marketing has had, over the last decade, and more. Let’s look at some of the digital marketing strategies to be followed in 2020, and why you must stay away from those good old thing-of-the-past shady tactics –
Search Engine Optimization (SEO) is one of the most effective and powerful digital marketing strategies today. It is the process of optimizing your website so that keywords and phrases related to your business are highly ranked in search engine results, but things have changed radically since the latest core Google update in May 2020 again.
SEO aims to channel more traffic from members of your target audience to your website. You must look at SEO as a requirement when it comes to digital marketing strategies. Nearly every user starts their hunt for a new product or service with the search engines like Google, Bing, and Yahoo! So, even if you can’t rank on Google’s 1st page, start with Bing and Yahoo! Stay away from shady link farms, and build authority links from places like Medium, Quora, Tumblr, TechinAsia, Thrive Global, Huff Post and all the big publications.
- Pay-Per-Click Advertising (PPC)
PPC is a paid form of advertising, which is based on an auction system. With PPC, you bid for keywords that you want your advertising to show up for — your ad activates when your keyword is included in a user search. Then, these advertisements appear above organic listings at the top of the search results.
If a user chooses to click on your ad, then you are paying for that click; so, you can’t randomly advertise – you must learn the nitty-gritty of the game, otherwise you’d be cursing yourself for burning holes in your own pockets!
Fb & Instagram Ads are also form of paid advertising, and now Tiktok is doing great too, but then they’re interest-based rather than intent based, as opposed to Google Adwords
- Content Marketing
The focus of the business in content marketing is to meet, interact, and communicate with consumers via content. This content, which could include videos, blog posts, infographics, and more, provides users with values. The ultimate goal of content marketing as a digital media strategy is to give the target audience with useful knowledge, improve traffic flow, and drive sales. If you people get hooked to your articles, they’ll read every single one of them, just the way you’re reading this post, despite it being a basic guide for beginners.
However, you’d never be able to do well, if your content sucks!
- Email Marketing
The focus of email marketing is to retain existing customers as well as acquire new ones. It is an excellent technique to create brand recognition, keep your company on top of mind, and promote repeat purchases.
As a digital marketing strategy, the main objective of email marketing is to remain at the forefront of potential customers and to provide beneficial information to current customers, such as relevant industry news, and personalization, such as product coupons that will keep them coming back. I’ve recently setup a new email series last night – don’t forget to subscribe to it and let me know your thoughts!
- Social Media Marketing (2020 is the Year of Instagram)
Social media marketing aims to create brand awareness and increase conversions. Its core goal is to increase brand recognition and sales and create and sustain the credibility of your product. That’s why social media marketing focuses on generating information and promotional material, plus communicating on the various channels with users.
I started my Instagram growth from Jan 2020, and now i’ve almost touched 50k followers on my Instagram
- Community Building
Building a targeted community around something, can be highly beneficial, and ultimately, they become your loyal followers, and many of them start trusting you blindly, and that’s when you can passively start promoting any of the products/services.
People sell anything from small e-books, paperback books, small courses to high ticket items like personal mentorship, live training, masterminds and more.
However, you might want to watch this interesting videos – I request NOT to fake it, till you make it, and ruin the lives of thousands of others!
In a Nutshell
Digital marketing is one of the easiest ways to accomplish your company goals and attract new customers. Yet the success of your digital marketing strategies depends on their development and implementation.