A Guide to Finding and Using Long-Tail Keywords

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use of long-tail keywords

Carefully planning your content and using the right search words can make your blog viral. Read on to find out how you can make use of long-tail keywords.

Step 1: Content Purpose Definition

Just having long-tail keywords won’t help; work on defining your content’s purpose first. Your primary goal must be to have a good content marketing strategy in place. If you work on it diligently, results will come sooner. Having a long list of great keywords is necessary. Build an email list; however, do not promote your services and products on them. Instead, make sure to add value to the users. It would be better if you gave them a reason to opt for you. If you want to increase your content shares on social media, look at building catchy headlines.

Moreover, try to keep your writing short, crisp and straightforward for readers to comprehend. You could increase engagement in your blog by posing questions to readers or beginning a discussion amongst them in the comments. The better your keywords, the better your headline. You will have to display your skills as well. This is not to show off to your audience how intelligent and talented you are. But when you do, you will understand your users better and you can do what can be done to meet their needs.

Being just a great writer or having the best keyword research tool won’t make you the smartest marketer. You have to be strategic and intelligent about content marketing. What really would determine your success is the ability to pick up a piece of published content and make it a success amongst thousands of people within a specific time frame.

Using a long-tail search will ultimately make you seem more effective amongst readers. Although hyped, writing articles isn’t that big a challenge. If you’ve read a few tips and had some practice, anybody can do it. Getting engagement on your blog is the hard part. Not only does using long-tail keywords increase social media traffic, but it also improves search rankings. After gaining enough of this, marketing of the blog doesn’t have to be monitored daily.

Step 2: Understanding Buyer Personas

Do you know who the members are of your target audience? If not, you can find that using buyer persona, which is a visualisation tool. If there was an ideal reader you had in mind that is attracted to your blog, that would be the buyer persona. Creating one is as essential as maintaining it as it makes your content marketing strategy easier and more efficient. This is part of the keyword search tool. It would be best if you weren’t creating writing for the wrong audience or using incorrect keyword phrase targeting and buyer persona helps with that.

Your prospects are understood easier with personas. With one glance, you can see all the aspects. It is a window to what goes on in your customers’ minds. By using keywords that are long-tail and improving search traffic, your content marketing is most effective. An excellent place to start with is personalised emails; it is said to improve click-through rates by almost 14%.

Finding Long-Tail Keyword

Finding the correct long-tail keywords is forever a struggle for some content marketers. Most of them crib that their search traffic isn’t improving when they use fancy long-tail keywords. Long-tail search is what you must use if you are looking to simplify the content. Fewer search volumes may be due to longer variations of the keywords. However, they increase conversion rates. That is the power of long-tail keywords – it gives buying signals to customers’ search engine. All serious buyers make use of long-tail keyword searches. So, if you are looking to improve your market, use it as well.

Long-Tail Keywords Driven Content

The creation of content can be painstaking when you aren’t passionate about writing. As mentioned earlier, you can improve it with tips; however, they have to be planted in the right spots. This is where long-tail search queries come to your rescue as they make Google send you targeted traffic. Google had a Panda update, after which almost all businesses of varied sizes began to invest more aggressively in content marketing. There is no better way to attract customers and retain them.

Using the same old keywords might have worked ten years back, but Google Panda changed the game. With long-tail keywords, you have to do much more than repeating keywords. Here, targeting is what is given more importance. But this is the second step.

The first step is the understanding of the necessary foundation of search engine optimisation. For understanding keyword research targeting and tool, SEO must be understood first. Make sure to monitor and track the positions of the keywords on Google. But, most notice growth after naturally using long-tail keywords. The visitors are not just the ones who arrive to visit your website but also those who come to see your product.  The working of Google algorithm is well known and most of it relies on keywords and is said to boost the site’s performance by almost 15.04%.

Creating Anchor text

The text link that consists of the clickable part of the writing is called the anchor text. You must have experienced how, when you click on a link in a blog, and you are taken to another webpage on a different site or the same one. Before Google Penguin existed, you could succeed by making low-quality links and match it with an exact anchor text. However, you can’t fool anyone anymore. The rule is straightforward; it is to create different natural keywords like anchor texts. For example, let’s say you plan to make three guest posts directed to the web page with the target keyword “neon pink shoes.” So, the anchor text has to look Google-friendly, natural and something like this.

  • Site URL + exact keyword (http://yoursite neon pink shoes)
  • Brand name keyword (experts neon pink shoes guide)
  • Generic texts + domain name (click on visit yoursite.com)

Remember that editorial links consist of anchor text, which Google is continually looking for. So, make sure it is of good quality. Editorial links must say that you’ve understood your customers well and that they can’t find better content elsewhere. If it is good, they will share it automatically. If you’re lucky, sites like CNN and BBC may even find your content interesting. This will not only get attention to your article but will also send traffic to your site. This is a dream for several content marketers; however, it is rarely achievable.

This is the guide to finding long-tail keywords and using them. However, as mentioned above you must be thorough with the foundation of SEO.

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