A Definitive Guide to Off-Page SEO

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Off-Page SEO

Are you finding it difficult to rank your website or Google, despite working incessantly hard? That is why to ensure high ranking of your blog or website, you need a complete SEO (Search Engine Optimisation) strategy.

SEO has two variants; on-page and on-page. And you must have heard so many times that Off-page SEO is just linking. But you’d be surprised to know that there is so much more to it than just link building.

Difference between On-Page and Of-Page SEO

As is understood by the name variation,on-page SEO refers to anything done on the site directly to enhance your rankings while off-page SEO basically refers to all efforts taken outside of your blog or website with the aim to improve your ranking. So, let’s say that you optimise images on your website, or modify your content text by using relevant keywords. Then that would be categorised under on-page SEO. But anchor texts, backlinking or social media activity constitutes off-page SEO.

Backlinking

But off-page SEO is equally crucial. And backlinking is an important component of it. The thing to keep in mind is that linking freely isn’t the solution. It is ultimately a quality over quantity situation. When you link to higher authority sites, it is beneficial for you. This is because the higher the authority of the site you link to, the more authority passes onto your website. So, links from lower authority sites aren’t as useful as links to higher authority sites. This makes it easier for Google to accord recognition to your site.

Higher Authority Sites

But your next question must be how do you find out the higher authority sites?

For this, the most popular tool that is used is called Ahrefs’ URL Rating [UR]. This site displays the strength of a website using a 100-point scale.

Dofollow and Nofollow

Another technique is Dofollow and Nofollow. To put it simply, Dofollow links are recognised by Google and boost your site’s ranking whereas Nofollow links are not valuable. Since Nofollow links have a No-Follow tag in the page’s HTML, the page rankings will not be passed on, thus, rendering it unusable for your site.

Relevance

To improve your site ranking relevance is an essential criterion. Relevance in the sense that while backlinking you have to observe the website you are linking to. If the content of that site is similar or covers themes and issues similar to your blog or site, then the value expands. For example, if you launch a fashion blog, and are looking for sites to link to. If you find two websites, one of them is the website of a well-known fashion icon while the other is a catering company’s site. Then by relevance, you will link to the first site. This will advance your blog’s ranking than as compared to linking to the latter.

By following these vital strategies, you will certainly notice a considerable increase in the search rankings of your website.

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