Link building was one of the foundations of SEO techniques going back to the very beginning. After that, indeed, a lot has changed. To measure success, you need more effective ‘best’ practices. There are various SEO tools, so you can consider link building metrics that can give you a distinct impression of the backlink profile of your website. You can use them to measure the campaign ‘s progress by measuring the changes and improvements over time.
Here are five powerful metrics to measure your link building campaign:
- New Referring Domains Growing Trend
Sure, it may be an obvious captain speaking, but the first statistic that you need to monitor is the number of referring domains obtained month by month. This helps you determine if your machine for building a link is moving in the right direction. Bear in mind that building links and overnight success never go hand in hand. Building a decent portfolio of backlinks is a process that needs tremendous time and energy. Once you get up – and – running your link building engine, you ‘re likely to see some changes in Google rankings. This takes us to the second critical metric.
- Significant Improvements in Google Search’s Target Pages
One of the most important things we ‘re seeking to accomplish with link building is to boost the rankings of individual pages on Google.While Google Search Console seems to be the easiest way to track it, keep in mind that it does not always show the exact numbers but an average location. So, if you want to get accurate data for this metric, you will need to use a third party position tracking tool.
- Organic Traffic Growth
Organic growth in traffic can be tracked easily directly from your Google Analytics or Google Search Console account. It’s important to remember that Google may take some time to reassess the site and make it more accessible in SERPs. You can try analyzing the background of good-ranking pages belonging to related sites within your niche to help grasp how long it takes to start ranking well and obtain a better flow of organic traffic.
- Anchor Text
With this metric, we are starting to get deeper into the more unique approaches to make the focus on connection building a success. Anchor text refers to the specific text hyperlinked back to the page with the URL. This is important because it allows search engines to identify the subject of a website. It serves a similar purpose to keywords for the SEO value of the content of your website.
- Number of Links
The number of links to be used is a reasonably self-explanatory metric. It refers to the total links to your website which makes tracking and understanding easy. Although we noted above that the total number of links is not a sign of performance by itself, it is also a useful measuring metric. It will help you tell if you are losing active links and It’s a perfect way to compare your domain to rivals on SERPs that rank ahead of you.
You ‘re ready to start planning your link building campaign with these link metrics, whether that’s kicking off email outreach or buying some links. Getting an understanding of these metrics and the importance of links helps the targeting process, as well as the actual acquisition of links.