Generally, when customers go online shopping, they are looking for a particular product. Some may want it in a specific size or with specific functionality, while others might want it from a specific company. Whatever search requirements your clients have for retail stores, you can hit them with SEO. If you are running a small or multi-location business and want to locate your brand through search from nearby customers, you need a local SEO strategy. By optimizing your business for local search, you could interact with highly motivated customers looking at precisely the right time for the products or services that you are offering.
What Is Local SEO?
Local SEO is the process of enhancing the online presence of your business so that when nearby customers look for items related to your business, you show up in search results. Local SEO prioritizes results that are close to the seeker so that relevant results can be found.
How to Boost Your Local SEO?
- Use Relevant Keywords- Successful SEO campaigns start with research on keywords. When going to sites like Google, think about the language search engine users use. You can also use different keyword research tools to help you identify the keywords and phrases that customers are searching for online to find the items that you sell.
- Set Up a Google My Business page- The results of a local search do not always appear as regular search results. If you perform a local Google search, you will see how maps and business listings are featured on the results page. These are results of local search powered by Google My Business. Google My Business is a free listing of businesses that you can set up for each of your locations. The details displayed in the fruitful local search results are taken from this profile — and if you want to improve your local SEO ratings, you must have a Google My Business page.
- Optimize for Mobile- Currently, mobile devices account for more than half of all e-commerce traffic, and as the top source for Google searches, it beats desktop. When more shoppers are shopping and purchasing from their mobile devices, you need to make sure your e-commerce platform is mobile-optimized. When optimizing for mobile phones, big, simple-to-read text, straightforward layouts and clear images are essential
- Add Your Address to Your Website- To connect that with local clients, search engines need to learn where the company is situated. So, to showcase the above details for Google, add your physical address to your site in a few ways.
- Make Shareable Content- Although social media doesn’t impact rankings directly, having your content spread across multiple channels will help push traffic to your site. It’s for this reason that you should make sharing your content as easy as possible. Enable social profile widgets, and “Share” buttons on every page of your blog. Your guests will have the opportunity to share items or posts that they find interesting with their contacts, and if those people still encounter the material to be important, with so little work, you’ve only attracted future customers.
Local SEO helps local and multi-location businesses get the most from search engine marketing by connecting them to the ones that matter the most, local customers, and shoppers searching for companies nearby. Implement a local SEO audit on your site and follow these same local SEO tips in this thread to launch a local search plan that will help you rank.